🟠 Product Sense: Advanced Questions

"DAU dropped 5% but revenue is up 3%. What's happening?"

"Fewer users are spending more each. Possible explanations: - Churned users were low-value (free tier, light users) — not necessarily bad - A price increase drove away price-sensitive users — check sustainability - A new premium feature engages power users but alienates casual ones - Seasonal user mix shift (holiday shoppers spend more per visit)

I'd segment by user cohort and revenue tier to understand which users left and which are spending more."

"Notifications increased DAU by 8% but also increased uninstalls by 3%. Ship it?"

"Depends on the math. Questions I'd ask: - What's the LTV of retained users vs lost users? - Is the DAU gain a novelty effect that will fade? - Are uninstallers low-value users who weren't going to monetize? - Run test longer — if the DAU gain fades but uninstalls persist, net is negative. - Can we tune notification frequency to keep most of the DAU gain with fewer uninstalls?"